The annual Watches & Wonders fair in Geneva gives timepiece lovers a sparkling insight into the boldest and brightest new launches of the season (and for many months to come) from an international roster of the very finest watchmakers.
The 2025 edition certainly didn’t disappoint, with a record 60 brands showcasing hundreds of new watches of every conceivable kind. From sleek and simple ‘time only’ pieces, to spectacular bejewelled watches, via the world’s thinnest tourbillon (Bvlgari’s Octo Finissimo Ultra, at just 1.85mm thick) and the most complicated wristwatch ever created (the Vacheron Constantin Solaria, which boasts 41 different functions), there truly was something for everyone.
Here is my run-down of the most exciting new timepieces of the season…
The Top 10 New Watch Launches of 2025
The Hermès Cut Le Temps Suspendu
Available at Hermès
Hermès is adding an extra helping of its horological savoir-faire to its successful ‘Cut’ design. The 2025 introduction features the brand’s ‘suspended time’ function – a button on the side of the watch case that, when pushed, brings the hour and minute hands together at noon, pausing time for as long as its wearer wishes.
The Cartier Tank à Guichets
Available at Cartier
The new Tank à Guichets is the perfect Art Deco revival piece, featuring two small windows on its front revealing the time, with hours at the top left-hand aperture and minutes at the bottom right-hand aperture.
The Van Cleef & Arpels Cadenas
Available at Van Cleef & Arpels
The iconic Cadenas timepiece was introduced in 1935, and this year’s iteration takes the form of a fully loaded jewellery watch, bedecked in snow-set diamonds and rows of princess-cut sapphires.
The Rolex Oyster Perpetual Land-Dweller
Available at Rolex
Rolex’s new Land-Dweller has taken the watch world by storm. With a new metal bracelet, a finely detailed dial showcasing a honeycomb motif, and an upgraded self-winding movement, this timepiece brings precision and efficiency to a whole new level.
The Chanel J12 Bleu Caliber 12.2
Available at Chanel
Chanel’s J12 watch introduces a deep matte blue edition, equipped with baguette-cut blue sapphire hour markers and water resistance down to 200 metres. Inspired by Gabrielle Chanel’s subversion of the traditionally ‘masculine’ colour of blue, this watch is a bold yet elegant piece.
The TAG Heuer Formula 1 Solargraph
Available at Tag Heuer
TAG Heuer’s Formula 1 Solargraph features a cutting-edge solar-powered movement. Just two minutes of exposure to direct sunlight can power the watch for an entire day, with a fully charged model running for up to 10 months without light exposure.
The Piaget Sixtie
Available at Piaget
The Sixtie boasts a unique trapezium-shaped case, with chiselled gadroons, echoing a piece famously worn by Andy Warhol. Available with a silvered dial or in diamond-embellished versions, this timepiece is a nod to the glamour of the Swinging Sixties.
The Hublot Big Bang One Click
Available at Hublot
The Big Bang One Click celebrates the 20th anniversary of Hublot’s iconic model with a fresh new twist. Featuring vivid ceramic cases and a quick-change strap system, these sporty yet elegant models come with a touch of diamond sparkle around the bezel.
The Jaeger Le-Coultre Reverso Tribute Duoface Small Seconds
Available at Jaeger Le-Coultre
The Reverso Tribute Duoface Small Seconds pays homage to the original swivelling case designed for polo players. With two distinct watch faces and Art Deco styling, this timepiece is both practical and stylish, perfect for those who need to keep time in two time zones.
The Chopard Happy Sport 33mm
Available at Chopard
The Happy Sport 33mm is a sparkling beauty crafted in ethically-sourced white gold. Featuring an aventurine glass dial and signature free-wheeling diamonds, this watch brings a playful yet luxurious charm to any wrist.
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